- Researching the level of understanding and use of social media tools in your own company
- Providing a competitive analysis
- Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
- Creating and empowering ambassadors – develop a strategy for key staff members to spread news
- Developing and communicating policy and guidelines
- Connecting staff within the firewall using social media tools
- Curating and disseminating externally sent information internally
- Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
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The dreams I only thought about, the ones I took no action on, well they are still dreams. But the ones that I took action on, they are now a reality.
- Catherine Pulsifer -
As soon as you judge communication a little more rigorously, there is a possibility that the message will not be democratized. I have to say what I believe to be right. I have to spread out the statement among all the means of expression available to us at present.
- Alexander Kluge -