- Researching the level of understanding and use of social media tools in your own company
- Providing a competitive analysis
- Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
- Creating and empowering ambassadors – develop a strategy for key staff members to spread news
- Developing and communicating policy and guidelines
- Connecting staff within the firewall using social media tools
- Curating and disseminating externally sent information internally
- Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
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Rather than thinking "if and when", start doing, take action, stop talking about "if and when".
- Catherine Pulsifer -
Civilization grew in the beginning from the minute that we had communication - particularly communication by sea that enabled people to get inspiration and ideas from each other and to exchange basic raw materials.
- Thor Heyerdahl -